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Durable Datasets

With each digital campaign getting harder to plan with traditional methods, how can advertisers build a strategy that your brand can rely on to guide campaigns years into the future? An enduring strategy is possible if built on the right set of inputs -- particularly the ones least likely to be targeted by privacy regulation. Fully harness the durable datasets that will continue to matter by getting the tools to integrate and deploy them.

New Optimization Landscape

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Which levers will the media buyers of the future have access to pull in order to out-advertise the competition? One certainty is they'll differ from the tactics we use today. Mapping and navigating this new optimization landscape will be the primary focus of campaign strategists, and SugarFree can help.